Satu artikel tiap hari kecuali hari minggu. Itulah janji NavinoT. Jadi, walau hari ini tanggal merah NavinoT tidak akan libur meninggalkan Anda :). Senin ini NavinoT punya sesuatu yang spesial. Sebuah artikel dari seorang secret guest yang hendak berbagi dengan kita sebuah pertanyaan menggelitik mengenai brand dan social media. Berikut adalah artikel yang ditulisnya, dalam bahasa Inggris. Bagi yang agak kesulitan, bisa langsung lompat ke bagian akhir. Telah diusahakan sebuah benang merah dari tulisan tersebut, dalam bahasa Indonesia. Oke, silahkan disimak dan mari berdiskusi 🙂

Can Social Media help Brands / Companies in Asia?

That’s what has been lingering on my mind lately. Yes. Can social media really be a tool that helps brands connect with people especially in Asia?

A colleague of mine just sent this link to me recently: http://www.refresheverything.com/ when I saw this it really blew my mind. So I thought “Now that’s a GREAT implementation of social media strategy with Pepsi!”. If you don’t believe me, go check it out for yourselves. :p

So here’s the thing…. Most of the time we see this great implementation, it’s always coming from US, Europe (hmmm even Europe is not so…). Basically we will never hear a great social media implementation like that in Asia. Have you guys learn any? Please share.

I guess what I am drawing conclusions is… Asian are very “private” people unlike westerners where views can be said openly without being afraid of being nabbed by authorities as they have freedom of speech. So when you see implementation like what Pepsi did it bounds to be successful. Because westerners like to share views, say what they think, and they say it with sincerity although not all are good but I guess it kind of balance off in a way… I mean whose gonna police a web 2.0 sites anyway? We have shifted that power to the community to police itself right? But off course that is in general sense. And unlike Westerners, Asian tends to stand back, observe, and contribute when they think it’s necessary to comment.

So the question is really: Is Brand / Companies in Asia brave enough to adopt social media? Because once they do it, would people really be “engaged” and contribute to it? And once they go to new media, they are susceptible to critics and praises at the same time. But are they open enough to be criticised in public?

And to share further some successful implementation: http://communityserver.com/showcases/

Ok, let’s get the discussion started 😉

Bisakah social media membantu brand atau perusahaan di Asia? Mengingat sifat orang Asia yang umumnya cenderung menjaga privasi (tertutup), lebih suka mengamati dari jauh dan hanya akan berpartisipasi jika mereka pikir waktunya telah tepat. Hal ini berbeda dengan orang Barat yang lebih blak-blakan mengutarakan pendapat baik atau buruk yang sebenarnya saling menyeimbangkan. Dengan wacana tersebut, bagaimana peluang media bisa membantu brand/perusahaan? Apakah orang-orang akan segera “engage” (nyambung dan aktif)? Pun iya,apakah brand/perusahaan telah siap dipuji dan dikritik di ruang publik?
Hayo, berapa banyak dari kita yang masih menunggu untuk sekedar menulis komen? Seberapa banyak perusahaan yang sudah merespon pujian atau makian Anda di social media? Mari kita lanjutkan di kotak komentar 🙂